TIS Team Member
A Lesson from Christmas Lights
Well, it happened. I had a true Clark Griswold moment. No, not the fun and sometimes crazy moments road trippin’ it with the family...
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THE IDEA STUDIO//
TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing
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TIS Team Member
Nov 19, 20191 min read
Blocking. It's not just for football.
There are so many terms that are used on a film set that it can be hard sometimes to understand what the crew is talking about at any...
21 views0 comments
TIS Team Member
Oct 28, 20192 min read
How to Shoot a Testimonial Video
I don’t know about you, but I’m big on reviews! If I’m going to a restaurant, I read the review. If I’m buying a product, I read or watch...
27 views0 comments
TIS Team Member
Oct 16, 20192 min read
Don’t Stop Learning!
Many years ago, when I moved back to Atlanta, I was looking for a job and ended up at a marketing firm as a graphic designer. This was...
17 views0 comments
TIS Team Member
Oct 8, 20193 min read
If video is so important, then why aren't you using it?
Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it?...
27 views0 comments
TIS Team Member
Aug 21, 20193 min read
How to Tell a Better Story
We all have been there. Watching a movie, or tv series that keeps us glued to the screen and continually draws a rollercoaster of...
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TIS Team Member
Aug 14, 20192 min read
Are you using video as an inbound channel to attract customers?
There’s no doubt that video is the future, and has been the current king of content for a while now. With almost every social platform...
39 views0 comments
TIS Team Member
Jul 30, 20193 min read
To go viral or not to go viral…that is the question.
Viral. It’s a buzz word that when you’re in our line of work, you get pretty sick of hearing. It’s not that having a video go viral is a...
12 views0 comments
TIS Team Member
Jul 16, 20192 min read
How Long Should My Video Be?
A pretty regular conversation we have with first time video clients is about the length of the video. Right off the bat they tell us, “We...
14 views0 comments
TIS Team Member
Jun 21, 20193 min read
Is Your Video Content Purpose Driven?
Most people, nowadays, are recognizing that they need video. It’s not just a want anymore, it’s an actual need. To keep up with their...
35 views0 comments
TIS Team Member
Jun 17, 20192 min read
Meeting Expectations
Do you like analogies? I do. But I can’t tell when I give one if it comes across as me belittling someone or even being condescending. It...
13 views0 comments
TIS Team Member
Jun 4, 20192 min read
Where the Magic Happens!
I have to apologize in advance that this article, like the previous one, references Disney. But I can’t help it because my family and I...
6 views0 comments
TIS Team Member
May 21, 20193 min read
Be Prepared.
I know, you thought I was going to talk about Scar’s famous song from the Lion King, but sadly no. However, if you want to imagine this...
13 views0 comments
TIS Team Member
May 14, 20192 min read
Let them know what you’re serving.
Recently I was on my way back to my office and needed to stop and grab a bite for lunch. I saw a bright, vibrant colored restaurant that...
12 views0 comments
TIS Team Member
Apr 29, 20192 min read
Quality vs. Value
Let me ask you a question. Does the quality of something equal it’s value? It’s tough question to answer am I right? For example, the...
51 views0 comments
TIS Team Member
Apr 17, 20192 min read
WHY ONE-OFF VIDEOS DON’T WORK…NOT ANYMORE.
If you’re looking to produce a video for your company, chances are you’re probably thinking, “All I need is ONE great video to meet my...
22 views0 comments
TIS Team Member
Apr 11, 20192 min read
The Newest Trend to Conquer Cold Emails.
Let me ask you a question. Is your inbox flooded with emails that have no personality what so ever? I know mine is. So, what makes us...
13 views0 comments
TIS Team Member
Apr 8, 20192 min read
Is Your Video Content MAYA?
I learned a new word today, “MAYA.” It’s an acronym for “Most Advanced Yet Acceptable.” It was coined by a French/American, industrial...
31 views0 comments
TIS Team Member
Mar 26, 20193 min read
Why Your Video Content Isn't Working For You.
To be quite honest, I don’t have a definite answer for this. But if you’d like to hear some strong opinions about why your video isn’t...
24 views0 comments
TIS Team Member
Mar 19, 20192 min read
Setting Up For A Video Shoot
Over the years I have heard people tell us, “It should only take a couple of hours to shoot.” This could be true, but there’s time to...
10 views0 comments
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