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THE IDEA STUDIO//
TIS Tangents & Tips | Atlanta Video Production | Atlanta Video Marketing
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TIS Team Member
Jul 7, 20212 min read
Is Your Video Content Heating Up For Summer?
Ahh…summertime. Shorts, t-shirts, and summer vacations! I think for many, marketing during summertime sounds like, “leave me alone, I’m...
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TIS Team Member
May 17, 20212 min read
Are Short Videos Your Best Chance For Engagement?
I think we can all agree that our attention spans have been getting shorter and shorter over the years. It’s an obvious trend as video...
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TIS Team Member
May 10, 20212 min read
Getting Your Video Marketing Back On Track Post Covid
This isn’t going to be one of those long articles that goes into detail about how detrimental 2020 was for almost everyone. We all...
18 views0 comments
TIS Team Member
Mar 1, 20212 min read
The Power of Video
Over the years, I’ve written a lot about the Power of Video. We’ve also made a few Vlogs on the overwhelming statistics about how video...
21 views0 comments
TIS Team Member
Feb 22, 20212 min read
How to Plan a Shoot
“I love it when a plan comes together” was famously said by George Peppard’s character Hannibal Smith on the hit TV show The A-Team. I...
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TIS Team Member
Feb 15, 20212 min read
Our Focus is on You
When you think of the word FOCUS what comes to mind? Maybe it’s an old teacher or one of your parents saying, “Focus!” Maybe it’s your...
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TIS Team Member
Aug 4, 20202 min read
Aren't we all saying the same thing? (a rant)
The more and more I’ve been in “the business world,” the more and more I’ve noticed a trend among messaging. What is that you ask? Well,...
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TIS Team Member
Jul 22, 20201 min read
Is Video Really Worth It?
I often get the question, “Is video really worth it?” My short answer is, “yes.” But there are definitely some reasons to back up my...
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TIS Team Member
Jul 14, 20203 min read
How to Choose a Background For a Shoot
If you’re a business person trying to enhance your online presence with video content, then there are a few steps you want to take in...
27 views0 comments
TIS Team Member
Jun 29, 20202 min read
How To Write a Video Contract
If you’re involved with any kind of contract work, no matter what field you’re in, then an agreement is something you’re probably used...
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TIS Team Member
Jun 10, 20202 min read
Building an Audience
It’s been said that as soon as you get an idea that you want to run with, start building an audience right away. So whether that’s a...
37 views0 comments
TIS Team Member
Apr 9, 20202 min read
How does video play into your COVID-19 marketing playbook?
There’s no doubt that everyone in our country and around the world is feeling the effects of the #CoronaVirus outbreak. To put it...
32 views0 comments
TIS Team Member
Mar 27, 20202 min read
Real Emotions Cause Real Impact
No matter what kind of person you are, no matter what you believe, no matter where you come from, real emotion impacts you. I don't know...
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TIS Team Member
Mar 2, 20202 min read
To Storyboard or Not to Storyboard
If you create and market videos for a passion or professionally, you understand how things can quickly get messy. Ideas can get scrambled...
17 views0 comments
TIS Team Member
Feb 10, 20202 min read
The Importance of a Shot List
The most meticulous and time-consuming part of all of production is pre-production. Can you believe that? A large amount of your...
43 views0 comments
TIS Team Member
Jan 3, 20202 min read
Don't be Blockbuster in 2020
Cleaning through a few things in our closet over the weekend, my wife found my old #Blockbuster video rental card. I hadn’t seen one of...
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TIS Team Member
Nov 19, 20191 min read
Blocking. It's not just for football.
There are so many terms that are used on a film set that it can be hard sometimes to understand what the crew is talking about at any...
21 views0 comments
TIS Team Member
Oct 28, 20192 min read
How to Shoot a Testimonial Video
I don’t know about you, but I’m big on reviews! If I’m going to a restaurant, I read the review. If I’m buying a product, I read or watch...
28 views0 comments
TIS Team Member
Oct 16, 20192 min read
Don’t Stop Learning!
Many years ago, when I moved back to Atlanta, I was looking for a job and ended up at a marketing firm as a graphic designer. This was...
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TIS Team Member
Oct 8, 20193 min read
If video is so important, then why aren't you using it?
Let me ask you a question. If video is so important in this day and age to market your product or services, then why aren’t you using it?...
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